Belgium label Bellerose was founded in 1989 by Patrick Van Heurck. Back then, Patrick already had more than a bit of experience in the world of menswear. Moreover, he was deeply fascinated by the rich history and craftsmanship behind the garments he loved and admired. As a fan of all things Americana, a traveler and adventurer, he used to embark on trips to the United States often. On one of those trips, he discovered the village of Bellerose, up on Long Island near New York City. The name seemed perfect for what he already had in mind: his own brand.
Bellerose synonymous style is all about opposites; mixing and matching different fabrics and qualities, feminine vs masculine, preppy 90s vibes mixed with retro chic. Never taking themselves too seriously and designing pieces that are ultimately comfortable and easy to wear.