By Alona

By Alona is a London-based jewellery brand founded by designer Alona Shelemy. Raised in a family of fine jewellers and trained at the Gemological Institute of America, Alona creates timeless yet modern pieces that blend heritage craftsmanship with contemporary design.

Inspired by travel and everyday beauty, each collection features effortlessly wearable jewellery crafted with premium gold plating and, in selected styles, natural semi-precious stones—each one unique. Produced in small batches and made in London, By Alona is committed to responsible craftsmanship, with 10% of proceeds supporting ocean conservation and Future Dreams Charity.